What is barter?
Barter is simply trading "what you have" for "what you need." Companies exchange goods and services without the use of cash. For tax purposes, barter transactions are treated just like cash transactions.
What are the advantages?
There are numerous advantages, with the foremost being cash conservation and lower operating costs. If used effectively, bartering is also a very lucrative sales and marketing strategy which brings in new clients and expands your market into the trading community. Barter can also be used for employee benefits, paying outstanding bills, collecting past due receivables, and even making charitable contributions. The applications of a professionally managed barter program are almost limitless.
What types of products and services can we acquire through barter?
Hotels and resorts can purchase media and print advertising, cleaning, landscaping, general contracting, laundry service, carpets, linens, exercise equipment, televisions, office equipment, signage, food and beverage products, furniture and fixtures, gift certificates, awards, and so much more.
Why should we hire TriMark Trade Advisors?
TriMark has years of experience negotiating barter transactions and purchasing for hotels and resorts. We understand how to maximize barter room sales and reach the highest level of savings on purchasing. TriMark creates and implements customized programs for each property, and advises personnel on how to execute seccussful barter transactions in the future. Our compensation is strictly performance-based, we work on a contract basis and receive a percentage of the measureable savings we attain for our clients.
Which types of companies benefit the most from bartering?
Almost any company will benefit, but especially those with expiring assets, perishable goods, excess inventories or in-demand services. Prime candidates include hotel, resort and restaurant owners, as well as media/advertising companies.
What major companies are involved in barter?
Companies include Apple Computer, Baskin Robbins, Best Western, Bloomingdale's, Canon, Caterpillar, Domino’s Pizza, Doubletree, General Electric, General Foods, Heinz, Howard Johnson, IBM, Mrs. Fields Cookies, Phillip Morris, Quizno’s, 3M, Radisson, Ritz Carlton, Sysco Corporation, Wilson Sporting Goods, and Xerox among hundreds of other household names.

TriMark Trade Advisors, LLC
8820 Skokie Boulevard
Skokie, IL 60077
847.983.0200 tel
847.983.0299 fax